Assist Terms- The Role Players of Search
One of the most common mistakes that can be made to any search campaign is shutting down keywords without understanding the role it plays in your overall Search Campaign. Imagine it’s Game 7 of the...
View ArticleWhy Wolfram Alpha will not Change PPC but Improve It
There is a major buzz in the SEM community about Stephen Wolfram’s new creation, Wolfram Alpha and the future of Search Engines. The major difference between your normal Search Engine and the Wolfram...
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